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businessGoogle · Reddit

Google signs $60 million deal with Reddit for AI training

The deal, announced as Reddit prepares its IPO filing, gives Google access to Reddit's human-written posts for training AI models and improving Search.

Google has struck a deal with Reddit valued at roughly $60 million, giving the search giant access to Reddit’s corpus of human-written posts for training its AI models and improving services like Google Search. The arrangement, announced Thursday, also grants Reddit access to Google’s AI models to enhance its internal site search and other features.

The deal comes as Reddit prepares its initial public offering, having filed documents with the SEC on Wednesday. The company reported net income of $18.5 million in the fourth quarter, its first profit in two years, on revenue of $249.8 million. Reddit aims to list on the New York Stock Exchange under the ticker RDDT.

Google emphasized that the primary goal is to surface Reddit content more prominently in Google products, such as product recommendations and travel advice, rather than training AI. However, the data-sharing arrangement is significant for Google’s AI ambitions, which require vast amounts of human-written material. It also sets a precedent for how tech companies obtain data for AI models, even from publicly available content, as lawsuits over copyright and AI training continue in federal court.

Reactions from Reddit’s volunteer moderators are muted for now, but many remember the site-wide blackouts last year when Reddit announced plans to charge third-party apps for API access. The deal does not change how Reddit functions, according to an individual familiar with the matter, who spoke on condition of anonymity during the SEC-mandated quiet period before the IPO.

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Anonymous source familiar with the matter

The individual said the deal does not presage data-driven changes to Reddit's functioning, and requires Google to comply with Reddit's user terms and privacy policy.

One year later — open only if you can handle spoilers

The Reddit-Google deal became a template for a wave of data-licensing agreements throughout 2024, including deals between OpenAI and News Corp, and others. Reddit's IPO priced at $34 per share, and the company's market capitalization has fluctuated as AI data deals became a key revenue stream. The arrangement also intensified debate over whether platforms should compensate users for content used to train AI.

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